Excited to connect with your peers and SmartBear technical teams? We are!

Be sure to build your schedule by signing into Sched. Don’t forget to join our event Slack workspace to win prizes, chat with the experts, and stay up on all the event activities.

Have a question? View at our event FAQs or reach out to us by emailing connect@smartbear.com.

Want to hear more from us? Follow us on Twitter and LinkedIn.


Back To Schedule
Thursday, September 23 • 08:00 - 09:00
How Transformation Works in Practice

Sign up or log in to save this to your schedule, view media, leave feedback and see who's attending!

Digital Transformation is being promoted everywhere, but what exactly does it involve? In this session Aslak and Seb will share stories and insights gathered during forty years of observing, participating in, and leading transformations. They'll puncture some of the myths you might have heard and provide a much needed dose of pragmatic realism. Along with the realism, you'll also be treated to original artwork created by Aslak for this presentation.

avatar for Seb Rose

Seb Rose

Founder of Cucumber, SmartBear
avatar for Aslak Hellesøy

Aslak Hellesøy

Founder of Cucumber, SmartBear

Thursday September 23, 2021 08:00 - 09:00 EDT